Volume 2
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Issue 1

Professional Association Membership Decline; A Survey Study for the Connecticut Society for Respiratory Care

By:
Annalisa
Pope
Historically, professional associations have demonstrated poor enrollment in national and state membership, but since 2021, association leaders have been concerned with the decline in organizational membership. Of most significant concern is whether this trend in healthcare is related to the symbiotic relationships between the profession and practitioners, the economic instability ushered in by the Covid-19 pandemic, or the association's inability to force engagement and deter membership churn. These concerns have given rise to the focus on marketing strategies and retention tactics associations can embrace to grow their membership. According to Mroueh (2017), Associations perform an essential role in developing a profession by organizing professionals into a community where relevant information and knowledge are shared, ideas expanded, contacts with other like-minded professionals made, a code of ethics established, and appropriate practices for members identified. However, for an association to be influential, it must perform at the highest quality level.
Published:
May 23, 2023
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